Graanmarkt 13 is a very special house in Antwerp. It is a concept store, a restaurant and an apartment—all under one roof. Founded by Ilse Cornelissens and Tim Van Geloven, it is a wonderland of creativity and inspiration. Described by the Wall Street Journal as "the chicest people you've never heard of", Ilse and Tim select everything themselves. Each object in the house has passed under their eyes and through their hands.
Graanmarkt 13 lies quietly in the center of Antwerp, on a pretty cobbled square with tall trees. With no shop windows or restaurant signs, it’s only when you enter the stunning interiors that you discover the magical selection of fashion, objects and beauty products, including the complete Less product line. Below the store is the restaurant, run by acclaimed chef Seppe Nobels, who transforms the daily harvest of fresh regional ingredients, garden herbs and Graanmarkt rooftop honey into generous dishes. And the two top floors contain Ilse's and Tim's "best kept secret": a fully furnished maisonette apartment that can be rented for short and long stays.
How did you learn about Less?
Ilse Cornelissens: “Less was introduced to me thanks to friends with whom I share the same values. What immediately caught my attention was something that David Scherf, the founder of Less, had said: 'The people with the best skin are usually the people who use the fewest products.' After putting some thought into it, I realized: That is really true!”
Ilse Cornelissens: “Less was introduced to me thanks to friends with whom I share the same values. What immediately caught my attention was something that David Scherf, the founder of Less, had said: 'The people with the best skin are usually the people who use the fewest products.' After putting some thought into it, I realized: That is really true!”
What makes Less fit so well with Graanmarkt 13?
“ "At Graanmarkt 13, we very carefully select the brands we want to support. Less fits so well with our store because we pay a lot of attention to the people who make our products, whether it’s clothing, shoes, furniture, design objects or beauty. We really appreciate the virtues of craftsmanship and we try to encourage our clients to buy less but better."
“ "At Graanmarkt 13, we very carefully select the brands we want to support. Less fits so well with our store because we pay a lot of attention to the people who make our products, whether it’s clothing, shoes, furniture, design objects or beauty. We really appreciate the virtues of craftsmanship and we try to encourage our clients to buy less but better."
What is your favorite Less product?
“My favorite Less product is the Less Cleansing Clay. I love how it makes my skin feel super soft. It’s a bit more work than using a soap bar in the shower, but I like to take the time to pamper myself knowing that the products I use are really good for my skin. Since using Less, I feel that my skin has gained some kind of natural glow. I use the Less Face Oil Plus every day and I use the clay once or twice a week. On the days when I combine the clay with the oil, my skin looks like I just came out of a spa treatment, I really love it!"
“My favorite Less product is the Less Cleansing Clay. I love how it makes my skin feel super soft. It’s a bit more work than using a soap bar in the shower, but I like to take the time to pamper myself knowing that the products I use are really good for my skin. Since using Less, I feel that my skin has gained some kind of natural glow. I use the Less Face Oil Plus every day and I use the clay once or twice a week. On the days when I combine the clay with the oil, my skin looks like I just came out of a spa treatment, I really love it!"
